Client: AppRiver, LLC
Scope of Work: Foster Brand Image and Generate
Brand Awareness to Target Tier 1 Customers
Client required an updated image that incorporated three service offerings under a cohesive, professional umbrella. It was also important to increase search engine rankings and begin marketing to trade industry.
We created a matrix of the competitive landscape to determine selling messages, pricing, service offerings, and communications efforts.
Collaboration between our team and key stakeholders provided the consensus for the company’s first-ever marketing plan.
Team members contributed creative and strategic talent to reinvent the company website, including added functionality and a consistent brand image. Collateral sales materials and advertisements were developed as opportunities arose.
The website was built to allow the client to update at will. Other marketing materials were tailored as needed upon client request.
Based on the agreed upon website initiative, advertisements, trade show displays, collateral materials, and press materials were created to enhance and unify the company brand image.
Tactical Implementations:
- Design updated website
- Website project details: site-map, design, copywriting, integration of content management system, search engine optimization, white papers, interactive media
- Create trade show displays
- Manage public relations initiative
- Develop national trade ads
- Create collateral promotional materials
- Custom illustrations